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All the questions you may have on SEO answered!

General SEO Questions and Answers

What is SEO?

SEO is the practice of making specific changes to a website in order to improve the organic rankings in Google.

What are the benefits of SEO?

SEO services can lead to increased website traffic, quality leads and more revenue for your business.

Why has my traffic dropped?

There are many reasons why website traffic may drop or change drastically. Sometimes there is algorithm changes that moves your site around or if that isn’t the case the “Google Dance” is most likely the cuprit. It is nothing to really worry about. your measurements should be taken over a peroid of time. The best way to measure is every 3 months.

Why use an SEO service?

The reasons why you may use an SEO service would vary. Mainly, it is because the client seeks professional services from a specialist that can help increase their companies revenue and quality of inbound leads.

Technical SEO Questions and Answers

Is Technical SEO Easy to Fix?

Sometimes the Techncial SEO aspect of a website can be an easy fix. However, this usually isn’t the case. Some projects may take months of work to clean this up before continuing with on-page and off-page SEO.

What does Technical SEO include?

Technical SEO is a process that ensures the website meets the technical requirement of search engines. The goal of this is to improve the organic rankings. There are many important aspects of technical seo namely, crawling, indexing, page speed and website architecture.

On-Page SEO Questions and Answers

What is an example of On-Page SEO?

On-Page Optimisation is a relatively simple concept to understand. It essentially refers to all optimisation done “on the page”.

Examples of on-page SEO may include making changes to headings and subheadings, improving your internal linking, and adding images and changing alt-text.

All of these elements are what is referred to as on-page optimisation. When optimised correctly, it can help your website ranking higher on the search engines, bringing in more traffic to your website.

What are the most common On-page SEO mistakes?

I find that there are a few things that happen when not doing On-page SEO correctly.

These things are:

  1. Over-optimisation of the webpage is a large issue that can hamper search engine movement.
  2. Not targeting a keyword on the page. The page needs a specific purpose in order for Google to understand it.

Off-Page SEO Questions and Answers

What are some examples of Off-page SEO?
Off-page SEO reffers to “everything happening off of your website”.
Examples of this is link building, content marketing, social media posting as well as guest posting on other blogs. Video marketing on Youtube is also another form of off-page SEO.
All the examples help the website grow.
Is link building important for SEO?

Link building and content are some of the most important aspects of an SEO campaign. They certainly have a place in the overall SEO strategy and ranking plan. 

Many times, without the links and content a website won’t show its true potential.

Brands I’ve worked with & Ranked

These are some of my recent projects.

Contact Me

I would love to discuss your business and how we can go about improving your organic rankings. I work closely with my clients to ensure the success of their SEO campaigns. I call it a collaboration of skills.

Let’s Collaborate! A Journey begins with a small step.

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Neil Manchip SEO Consultant