Link building plays a crucial role in search engine optimisation (SEO) by improving a website’s visibility and organic rankings. However, planning and executing a successful link building strategy can be challenging. To help you navigate this process effectively, we have compiled a list of top questions to ask your link builder. These questions will ensure that your campaign is well-planned, targets high-quality link prospects, offers value, personalises outreach efforts, monitors progress, adheres to SEO best practices, and evolves over time.

Question 1: How Will I Identify High-Quality Link Prospects?

Identifying high-quality link prospects is a crucial step in a successful link building campaign. Here are some strategies and tips your link builder can employ to identify the right websites to target:

  1. Conduct competitor backlink analysis: Analysing the backlink profiles of your competitors can provide valuable insights into potential link prospects. Identify the websites that are linking to your competitors and assess their relevance, authority, and traffic potential. These websites could be valuable targets for your own link building efforts.
  2. Use advanced search operators: Advanced search operators can help you discover relevant websites that may be interested in linking to your content. By using specific search queries like “keyword + intitle:resources” or “keyword + inurl:links,” you can narrow down the search results to websites that are more likely to have resource pages or link directories related to your industry.
  3. Leverage link prospecting tools: Link prospecting tools such as Ahrefs, Moz, and BuzzSumo offer valuable features for identifying high-quality link prospects. These tools can provide insights into a website’s domain authority, relevant content, and traffic potential. By using these tools, your link builder can save time and effort in identifying potential targets and focus on websites that are more likely to provide valuable backlinks.

When evaluating link prospects, it’s important to consider relevance, authority, and traffic potential. Relevance ensures that the websites you target are in the same industry or niche as your own, increasing the likelihood of acquiring relevant and valuable backlinks. Authority refers to the credibility and trustworthiness of the website, which can impact the value of the backlink. Traffic potential indicates the potential referral traffic you may receive from the linking website.

By employing these strategies and evaluating link prospects based on these factors, your link builder can ensure that your campaign targets high-quality websites that have the potential to provide valuable backlinks, ultimately boosting your SEO success.

Question 2: What Value Will I Offer to Earn Backlinks?

When it comes to earning backlinks, offering value to website owners and influencers is crucial. To ensure that your link building campaign is successful, consider the following strategies for providing value:

  1. Produce high-quality, well-researched articles: Creating informative and engaging content is a powerful way to attract backlinks naturally. Invest time and effort in producing articles that offer unique insights, actionable tips, or in-depth analysis. By demonstrating expertise and providing valuable information, you increase the likelihood of other websites linking to your content.
  2. Develop unique infographics or data visualisations: Visual content, such as infographics or data visualisations, is highly shareable and can generate backlinks from relevant websites. Visualise data, statistics, or concepts in a visually appealing and easy-to-understand manner. When other websites find your visual content valuable and relevant to their audience, they are more likely to link back to it.
  3. Create comprehensive guides or resource pages: Craft comprehensive resources that serve as go-to references within your niche. These could be guides, tutorials, or resource pages that provide valuable and in-depth information. When other websites are seeking authoritative sources to link to, your comprehensive guides or resource pages become prime candidates for backlinks.
  4. Offer expert insights or exclusive interviews: Collaborate with industry experts or influencers to provide unique perspectives or exclusive interviews. By featuring their insights on your website, you not only provide valuable content but also increase the chances of those experts or influencers promoting and linking to the article themselves.

It’s essential to tailor your value proposition to the specific needs and interests of your target link prospects. Research their websites, understand their audience, and identify how your content can genuinely benefit them. By aligning your value proposition with their interests, you increase the chances of earning quality backlinks.

Remember that offering value goes beyond just requesting backlinks. It involves creating content and resources that genuinely provide value to the target audience, establishing your website as a trusted source of information. By consistently delivering high-quality content, you increase the likelihood of attracting backlinks organically and building long-term relationships with other websites in your industry.

Question 3: How Will I Personalise and Optimise My Outreach Efforts?

When it comes to outreach efforts in link building, personalisation and optimisation are key to increasing your success rate. Here are some tips to personalise and optimise your outreach efforts:

  1. Craft compelling and personalised email subject lines: The subject line of your outreach email is the first impression you make. Create subject lines that are attention-grabbing, intriguing, and relevant to the recipient. Personalise them by including the recipient’s name or referencing a specific topic related to their website.
  2. Demonstrate familiarity with the prospect’s website and content: Take the time to research the prospect’s website and familiarise yourself with their content. In your outreach email, mention specific articles, resources, or recent achievements that caught your attention. Showing that you’ve done your homework helps establish a connection and demonstrates genuine interest in their work.
  3. Highlight the specific value and relevance of your content or resource: Clearly communicate how your content or resource aligns with the prospect’s audience and addresses their needs. Explain the unique value it offers and why it would be beneficial for their readers. By emphasising the relevance and value, you increase the chances of capturing their interest and earning a backlink.
  4. Follow up strategically and respectfully: It’s common for outreach emails to get lost or overlooked. Follow up after your initial outreach to increase the likelihood of a response. However, it’s important to do so strategically and respectfully. Be polite, keep your follow-up concise, and provide a gentle reminder of your initial email. Timing is crucial, so wait a reasonable amount of time before sending a follow-up.

Tracking and analysing the performance of your outreach efforts is essential for continuous improvement. Consider the following:

  • Keep track of the number of outreach emails sent, responses received, and backlinks acquired. This data will help you evaluate the effectiveness of your outreach campaign.
  • Analyse the response rate and identify patterns or trends. Look for factors that contribute to higher response rates, such as personalisation, relevance, or timing.
  • Review the quality and relevance of the acquired backlinks. Assess the impact they have on your website’s rankings and organic traffic.

By tracking and analysing your outreach performance, you can gain valuable insights and make data-driven decisions to refine and improve your outreach strategy over time. Continuously adapt your approach based on the feedback and results you receive to maximise the success of your link building campaign.

Question 4: How Will I Monitor the Progress and Impact of My Link Building Campaign?

Monitoring the progress and impact of your link building campaign is crucial to understanding its effectiveness and making necessary adjustments. Here are some tips for monitoring your link building efforts:

  1. Set up Google Analytics and Google Search Console: These tools provide valuable insights into your website’s organic search traffic, rankings, and keywords driving traffic. Monitor changes in organic traffic and identify any spikes or drops that may correlate with your link building activities.
  2. Utilise backlink analysis tools: Tools like Ahrefs and Moz offer comprehensive backlink analysis features. Monitor new and lost backlinks to track the growth and health of your link profile. Analyse the quality and relevance of acquired backlinks and identify any toxic or low-quality links that may harm your SEO efforts.
  3. Track key performance indicators (KPIs): Key performance indicators such as Domain Authority, Page Authority, and referral traffic can provide valuable insights into the impact of your link building campaign. Monitor changes in these metrics over time to gauge the effectiveness of your efforts. A gradual increase in Domain Authority and Page Authority, along with a rise in referral traffic from quality websites, indicates a positive impact.
  4. Regularly review and adjust your link building strategy: Review your performance data and insights on a regular basis. Identify patterns, trends, and areas for improvement. Are there specific types of content or outreach approaches that have been particularly successful? Are there any underperforming strategies or tactics that need adjustment? Based on your analysis, refine and optimise your link building strategy to maximise its effectiveness.

By consistently monitoring the progress and impact of your link building campaign, you can identify what’s working and what needs improvement. Regularly reviewing the data allows you to make data-driven decisions, adapt your strategy, and optimise your efforts for better results. Remember that link building is an ongoing process, and continuous monitoring and adjustment are essential for long-term success.

Question 5: How Will I Ensure My Link Building Tactics Align with SEO Best Practices?

Ensuring that your link building tactics align with SEO best practices is essential for maintaining long-term success and avoiding penalties from search engines. Here are some tips to help you stay on the right track:

  1. Focus on earning high-quality, relevant, and natural backlinks: Aim to acquire backlinks from reputable websites that are relevant to your industry or niche. High-quality backlinks from authoritative sources carry more weight and provide more value to your SEO efforts.
  2. Avoid low-quality directories, link farms, and unrelated websites: These tactics are considered spammy and can harm your website’s reputation and rankings. Instead, focus on building relationships with genuine websites that have relevant and authoritative content.
  3. Steer clear of link schemes, paid links, and other black-hat techniques: Engaging in manipulative practices to acquire backlinks is against search engine guidelines. These practices include buying or selling links, participating in link exchange networks, or using automated link-building software. Such tactics can result in severe penalties from search engines.
  4. Prioritise user experience and value: Instead of solely focusing on search engine rankings, concentrate on providing value to your target audience. Create high-quality content that is informative, engaging, and useful. When your content is valuable and user-friendly, other websites are more likely to naturally link to it.
  5. Stay informed about Google’s guidelines and industry best practices: SEO best practices evolve over time, and search engines like Google update their algorithms to deliver better search results. It’s crucial to stay up-to-date with these guidelines and adapt your link building tactics accordingly. Regularly follow reputable industry blogs, attend webinars, and participate in SEO forums to stay informed about the latest trends and recommendations.

By aligning your link building tactics with SEO best practices, you build a solid foundation for long-term success. Ethical and natural link acquisition, coupled with a focus on user experience and valuable content, not only improves your website’s rankings but also enhances your online reputation and establishes your website as a trusted authority in your industry.

Question 6: How Will I Adapt and Evolve My Link Building Strategy Over Time?

Adapting and evolving your link building strategy over time is crucial to stay competitive and achieve ongoing success. Here are some tips to help you continuously refine and improve your link building strategy:

  1. Stay informed about industry trends, algorithm updates, and emerging tactics: The digital marketing landscape is constantly evolving, and it’s essential to stay updated with the latest developments in link building. Follow reputable industry blogs, subscribe to newsletters, and participate in SEO communities to stay informed about new strategies, algorithm updates, and emerging trends. By keeping yourself well-informed, you can adapt your approach to align with the current best practices.
  2. Regularly analyse campaign performance and identify areas for improvement: Continuously monitor and analyse the performance of your link building campaign. Evaluate key metrics such as the number and quality of acquired backlinks, organic search traffic, keyword rankings, and referral traffic. Identify patterns, trends, and areas where your strategy can be optimised. By identifying what is working well and what needs improvement, you can make data-driven decisions to enhance your campaign’s effectiveness.
  3. Experiment with new content formats, outreach techniques, and link building tactics: Don’t be afraid to try new things and experiment with different approaches. Test various content formats such as videos, podcasts, or interactive tools to see how they resonate with your audience and attract backlinks. Explore different outreach techniques, such as influencer collaborations, guest blogging, or social media outreach, to expand your reach and connect with new link prospects. Experimenting with new tactics allows you to discover untapped opportunities and optimise your results.
  4. Maintain a growth mindset and embrace continuous learning: Link building is an ever-evolving field, and maintaining a growth mindset is crucial for long-term success. Embrace the mindset of continuous learning and improvement. Stay curious, be open to new ideas, and be willing to adapt your strategies based on new information and insights. Attend conferences, webinars, and workshops, and seek out opportunities to expand your knowledge and skills. By staying proactive and embracing continuous learning, you can stay ahead of the curve and remain competitive in the ever-changing landscape of link building.

In conclusion, adapting and evolving your link building strategy is essential for long-term success. Stay informed, analyse your performance, experiment with new tactics, and embrace continuous learning. By doing so, you can refine your approach, optimise your results, and achieve ongoing success with your link building campaigns.


Link building is a critical component of SEO, and asking the right questions to your link builder is essential for a successful campaign. By focusing on identifying high-quality link prospects, offering value, personalising outreach, monitoring progress, following SEO best practices, and adapting your strategy over time, you can ensure a winning link building campaign. Remember to regularly review your approach, analyse data, and stay informed about the latest industry trends to achieve long-term SEO success.

If you’d like to learn more about our SEO services, please visit our Exeter SEO services page.

Neil Manchip SEO Consultant