In the ever-changing landscape of SEO, link building remains a crucial aspect for achieving success. By obtaining high-quality backlinks, websites can improve their search engine rankings and increase organic traffic. This blog post aims to provide you with an ultimate list of the top link building techniques for SEO success in 2023. Let’s dive in!

Technique 1: Skyscraper Content

Skyscraper content is a powerful link building technique that involves creating exceptional and highly valuable content that outperforms existing resources in your niche. By producing content that is better, more comprehensive, and more useful than what currently exists, you can attract natural backlinks, establish yourself as a thought leader, and enhance user engagement on your website. Here’s how you can effectively implement this technique:

  1. Identify popular content in your niche: Start by using tools like BuzzSumo or Google Trends to identify the most popular and widely shared content in your industry. Look for topics that have gained significant attention and have the potential for improvement.
  2. Add value to existing content: Once you have identified popular content, focus on adding value to it. This can be achieved by providing additional insights, incorporating updated information, including relevant case studies or examples, or presenting the information in a more organised and structured manner. By going above and beyond what already exists, you increase the chances of attracting backlinks and capturing the attention of your target audience.
  3. Enhance the visual appeal: In addition to creating high-quality written content, consider enhancing the visual appeal of your skyscraper content. Incorporate eye-catching visuals, infographics, charts, or interactive elements to make your content visually engaging and easier to consume. Visual elements not only improve user experience but also make your content more shareable, increasing the likelihood of earning backlinks.
  4. Reach out to relevant websites and influencers: Once you have created your skyscraper content, proactively reach out to relevant websites, blogs, and influencers in your industry. Share your content with them, highlighting its value and explaining how it can benefit their audience. Personalise your outreach messages and make a compelling case for why they should consider linking to your content. Building relationships with influencers and industry experts can increase the likelihood of them sharing or linking to your content, amplifying its reach and potential for backlinks.

Remember, the success of the skyscraper technique relies on creating truly exceptional content that stands out from the crowd. It’s not enough to simply recreate what already exists; you need to provide unique value and exceed audience expectations. By consistently creating skyscraper content and promoting it effectively, you can significantly boost your link building efforts and drive more traffic to your website.

Technique 2: Guest Posting on High-Authority Websites

Guest posting is a tried and tested link building technique that involves writing and contributing valuable content to high-authority websites within your niche. By leveraging the established reputation and audience of these websites, you can build backlinks, increase your online visibility, and attract relevant traffic to your own website. Here’s how you can effectively execute this technique:

  1. Research and identify reputable websites: Start by conducting thorough research to identify reputable websites that accept guest posts in your niche. Look for websites that have a strong online presence, high domain authority, and an engaged audience. You can use search engines, industry directories, or guest post databases to find potential opportunities.
  2. Pitch guest post ideas: Once you have identified suitable websites, craft compelling pitches that align with the target website’s audience and content style. Familiarise yourself with their existing content to understand their tone, style, and preferred topics. Your pitch should clearly outline the value your guest post will provide to their readers and how it complements their existing content.
  3. Create high-quality content: When writing your guest post, focus on creating high-quality, informative, and engaging content. Provide valuable insights, share actionable tips, or present unique perspectives that resonate with the target audience. Make sure your content is well-researched, properly formatted, and free from grammatical errors. The goal is to establish yourself as an authority in your field and leave a positive impression on readers.
  4. Include relevant links: Incorporate relevant internal and external links within your guest post to enhance its SEO value. Internal links can direct readers to related content on the target website, increasing engagement and encouraging visitors to explore further. External links can provide additional resources or references to support your points. Be sure to follow the guest post guidelines provided by the website regarding the number and placement of links.

By guest posting on high-authority websites, you can benefit in multiple ways. Firstly, you gain backlinks from reputable sources, which improves your website’s authority and search engine rankings. Secondly, you expand your reach by tapping into the existing audience of the target website, potentially attracting new visitors to your own site. Finally, guest posting helps you establish yourself as an industry expert, enhancing your credibility and reputation within your niche.

Remember to maintain a consistent and professional approach when guest posting. Regularly monitor the performance of your guest posts, engage with readers through comments, and be responsive to any feedback or inquiries. Over time, as you build relationships with website owners and consistently produce valuable content, guest posting can become a powerful tool in your link building and SEO strategy.

Technique 3: Digital PR and Outreach

Digital PR is a link building technique that harnesses public relations strategies to earn backlinks and increase online visibility. It involves leveraging various tactics to generate media attention, collaborate with influencers, and explore sponsored content opportunities. Here’s how you can effectively implement digital PR and outreach:

  1. Crafting compelling press releases and newsjacking: Press releases are an effective way to distribute news about your company, product launches, or industry updates. Craft compelling and newsworthy press releases that capture the attention of journalists, bloggers, and media outlets. Include relevant information, quotes, and multimedia assets to make your press release more appealing. Additionally, utilise newsjacking, which involves capitalising on trending news or events to insert your brand into the conversation and earn media coverage.
  2. Collaborating with influencers or industry experts: Collaborating with influencers or industry experts can help amplify your brand’s reach and earn valuable backlinks. Identify influencers or experts who align with your niche and have an engaged following. Reach out to them with collaboration ideas such as guest blog posts, co-created content, interviews, or product reviews. By leveraging their audience and credibility, you can increase the chances of earning backlinks and gaining exposure.
  3. Exploring sponsored content opportunities and partnerships: Sponsored content involves collaborating with relevant websites or publications to create and promote content that aligns with your brand. Identify reputable websites or publications in your industry that offer sponsored content opportunities. Work with them to develop content that provides value to their audience while subtly promoting your brand. This can include articles, videos, podcasts, or infographics. Sponsored content can not only generate backlinks but also drive targeted traffic to your website.

When implementing digital PR and outreach strategies, it’s crucial to maintain professionalism and build relationships with journalists, influencers, and website owners. Tailor your pitches and collaborations to align with the interests and preferences of your target audience. Monitor the performance of your PR efforts, track earned media coverage and backlinks, and analyse the impact on your website’s visibility and SEO.

Remember, digital PR is an ongoing process that requires consistent effort and relationship-building. Stay updated on industry news and trends, and actively engage with media outlets and influencers in your field. By effectively utilising digital PR and outreach tactics, you can enhance your link building efforts, establish brand authority, and expand your online presence.

Technique 4: Resource Link Building

Resource link building is a technique that focuses on acquiring backlinks from relevant resource pages or directories in your industry. These pages are typically curated collections of valuable and informative content that aim to provide a comprehensive resource for readers. Here’s how you can effectively implement resource link building:

  1. Identify reputable websites with resource pages or directories: Start by conducting thorough research to identify reputable websites in your industry that maintain resource pages or directories. These can be industry-specific websites, educational institutions, professional organisations, or influential blogs. Look for websites with high domain authority and a strong online presence.
  2. Craft personalised outreach emails: Once you have identified relevant websites, craft personalised outreach emails to contact the website owners or administrators. Your outreach email should introduce yourself, explain why your content is valuable and relevant to their audience, and highlight how it can enhance their resource page. Personalisation is crucial, so take the time to research the website and tailor your email accordingly.
  3. Provide genuine value: To earn backlinks through resource link building, your content must genuinely deserve to be included as a valuable resource on the target website. Ensure that the content you’re promoting is high-quality, informative, and relevant to the website’s audience. This could be in the form of comprehensive guides, in-depth articles, tutorials, case studies, or research papers. The more value your content provides, the higher the likelihood of it being included as a resource.
  4. Follow best practices for crafting outreach emails: When reaching out to website owners, keep these best practices in mind:
  • Clearly explain the value and relevance of your content.
  • Personalise your email to demonstrate that you’ve done your research.
  • Be concise, polite, and professional in your communication.
  • Include a brief summary or teaser of your content to pique their interest.
  • Provide any additional information or assets they may need, such as images or infographics.

Remember that resource link building is not about spamming websites with generic emails or requesting backlinks without providing any value. It’s important to build genuine relationships and offer content that genuinely enhances their resource page. Keep track of your outreach efforts, follow up when necessary, and be patient as building relationships and acquiring backlinks takes time.

By effectively implementing resource link building, you can earn valuable backlinks from reputable websites, increase your website’s authority, and attract targeted traffic from relevant sources within your industry.

Technique 5: Broken Link Building

Broken link building is a powerful link building technique that involves finding broken links on high-authority websites and offering alternative content as a replacement. This technique allows you to provide value to website owners by helping them fix broken links while gaining backlinks in return. Here’s how you can effectively implement broken link building:

  1. Use broken link checker tools: Start by using tools like Check My Links, Ahrefs’ Broken Link Checker, or similar tools to identify broken links on relevant websites within your industry. These tools crawl web pages and highlight any broken links they come across. Look for websites that have high domain authority and are likely to accept link replacements.
  2. Develop high-quality replacement content: Once you have identified broken links, develop high-quality content that can serve as a valuable replacement. Your content should be relevant to the broken link and provide additional value to the website’s audience. This could be in the form of informative articles, guides, tutorials, infographics, or any other content format that adds value.
  3. Reach out to website owners or webmasters: Contact the website owners or webmasters and notify them about the broken links you have discovered. Be polite and provide specific details about the broken links, including the page URL and the location of the broken link. In your outreach, suggest your content as an alternative that can replace the broken link. Explain how your content is relevant, valuable, and can enhance the user experience on their website.
  4. Personalise your outreach and follow-up: Personalise your outreach emails to demonstrate that you’ve done your research on the website and genuinely want to help. Customise each email to the specific website and make it clear how your content is a suitable replacement. Be patient and follow up if you don’t receive a response initially. Building relationships and gaining backlinks through broken link building can take time and multiple touchpoints.

It’s important to note that not every outreach will result in a backlink. Website owners have varying levels of responsiveness, and some may already have alternative content in place. However, by consistently implementing broken link building, you can secure valuable backlinks from high-authority websites, improve your website’s SEO, and drive relevant traffic to your site.

Remember to focus on creating high-quality replacement content that genuinely adds value and aligns with the website’s content and audience. Building relationships with website owners and webmasters can lead to future collaboration opportunities and further expand your link building efforts.

Technique 6: Unlinked Brand Mentions

Unlinked brand mentions occur when your brand or website is mentioned online but not linked back to your site. Capitalising on these opportunities can help you acquire valuable backlinks and increase your online visibility. Here’s how you can effectively leverage unlinked brand mentions:

  1. Set up alerts and monitor mentions: Start by setting up alerts using tools like Google Alerts or Mention. These tools allow you to monitor the web for mentions of your brand, website, or relevant keywords. Set up alerts for your brand name, variations of your brand, key products, or industry-specific terms. This will help you stay informed about any mentions that may be potential opportunities for acquiring backlinks.
  2. Identify unlinked brand mentions: Regularly review the alerts you receive to identify unlinked brand mentions. Visit the websites or platforms where your brand is mentioned and check if they have linked back to your website. If you find instances where your brand is mentioned without a link, it presents an opportunity for outreach to request a backlink.
  3. Reach out to website owners: Once you have identified unlinked brand mentions, reach out to the website owners or administrators in a polite and professional manner. In your outreach, express gratitude for mentioning your brand and explain that you noticed the mention without a link. Kindly request a backlink, highlighting how it would benefit their readers by providing additional information or resources. Offer to provide any necessary information or assets they may need to include the link.
  4. Follow up and track your outreach efforts: It’s important to follow up on your outreach if you don’t receive a response initially. Website owners may have missed your initial message or may require more time to consider your request. Be patient and respectful in your follow-up communication. Keep track of your outreach efforts to monitor which website owners respond and provide backlinks. This will help you evaluate the success of your unlinked brand mention outreach strategy.

Remember that not every website owner will be willing to add a backlink to their mention of your brand. However, by proactively reaching out and requesting backlinks for unlinked brand mentions, you can secure additional backlinks and strengthen your online presence.

Consistently monitoring and capitalising on unlinked brand mentions can lead to increased brand visibility, improved SEO, and a broader backlink profile. It’s an effective strategy for leveraging existing mentions of your brand and turning them into valuable backlink opportunities.

Technique 7: Testimonials and Reviews

Testimonials and reviews can be a powerful way to earn backlinks while providing value to other businesses. By sharing your positive experiences with relevant products or services, you can establish credibility, build relationships, and attract backlinks. Here’s how you can effectively leverage testimonials and reviews for link building:

  1. Identify relevant products or services: Start by identifying products or services in your industry that you have genuinely used or experienced. These can be tools, software, courses, services, or any other offerings that align with your expertise or needs. Choose products or services that you can confidently endorse and that are relevant to your target audience.
  2. Craft authentic and valuable testimonials: Once you have identified the products or services, craft authentic testimonials that highlight your positive experiences. Your testimonials should be specific, detailed, and provide insights into how the product or service has benefited you or your business. Focus on the features, results, or any unique aspects that impressed you the most. Authenticity is key, so avoid overly promotional language and provide a balanced perspective.
  3. Reach out to the respective companies: Contact the companies or businesses that offer the products or services you’ve reviewed. Locate their contact information, which is often available on their websites. Craft a personalised email that expresses your appreciation for their product or service and includes your testimonial. Politely request if they would be willing to feature your testimonial on their website, along with a backlink to your website or a specific page of your choosing.
  4. Provide supporting details or evidence: To enhance the credibility of your testimonials, consider providing supporting details or evidence. This can include metrics, before-and-after results, screenshots, or any other relevant information that strengthens your testimonial. The more specific and tangible your testimonials are, the more likely they are to be featured and linked back to your website.
  5. Engage in ongoing relationship-building: Building relationships with the businesses you provide testimonials for can lead to further collaboration opportunities. Engage with them on social media, share their content, or participate in their online communities. This can help establish a long-term relationship that benefits both parties and increases the chances of future backlink opportunities.

Remember to only provide testimonials for products or services you have genuinely used and can endorse. Focus on adding value to other businesses by sharing your honest experiences. Testimonials and reviews can not only earn you backlinks but also enhance your credibility and reputation within your industry.

By leveraging testimonials and reviews effectively, you can acquire valuable backlinks, build relationships with industry peers, and showcase your expertise to a wider audience.

Technique 8: Infographics and Visual Content

Infographics and visual content are highly effective for attracting attention, engaging users, and earning backlinks. By creating visually appealing and informative infographics, you can leverage their shareability to drive traffic to your website and acquire valuable backlinks. Here’s how you can effectively leverage infographics and visual content for link building:

  1. Design visually appealing infographics: Start by designing visually appealing infographics that present information in an easy-to-understand and visually captivating format. Use compelling colours, icons, charts, and illustrations to make your infographic visually engaging. Ensure that the information you present is valuable, relevant, and easy to digest.
  2. Add embed codes: To make it easy for others to share your infographic and link back to your website, include embed codes. Embed codes are snippets of HTML code that others can copy and paste onto their own websites or blogs to display your infographic. Embed codes typically include a link back to your website, giving you a backlink when someone embeds your infographic.
  3. Promote on social media and relevant platforms: Once you have created your infographic, promote it on social media platforms where your target audience is active. Share it on your social media profiles and relevant industry groups. Additionally, seek out infographic-sharing websites and submit your infographic to gain wider exposure. These platforms often have a built-in audience interested in visual content and can help amplify the reach of your infographic.
  4. Engage with communities and forums: Participate in relevant online communities and forums where discussions related to your infographic’s topic take place. Share your infographic as a helpful resource when it adds value to the conversation. Be sure to follow the community guidelines and avoid being overly promotional. By contributing genuinely helpful content, you can attract attention and potentially earn backlinks when others find your infographic valuable.
  5. Outreach to industry influencers and bloggers: Identify influential individuals or bloggers in your industry who may find your infographic relevant to their audience. Reach out to them personally, sharing your infographic and explaining why you believe it would be valuable for their readers. Offer to provide any additional information or context they may need. If they find your infographic useful, they may share it on their website or blog, giving you a valuable backlink.

Remember, the success of your infographic outreach and link building efforts depends on the quality and relevance of your infographic. Focus on creating visually appealing, informative, and shareable content that adds value to your target audience. Regularly analyse the performance of your infographics by tracking engagement, shares, and backlinks to refine your strategy and create even more effective visual content.

By leveraging infographics and visual content effectively, you can attract attention, engage users, and earn valuable backlinks that contribute to your overall SEO success.

Technique 9: Competitor Backlink Analysis

Analysing your competitors’ backlink profiles is a valuable strategy for identifying potential link building opportunities. By understanding where your competitors are earning backlinks, you can gain insights into effective strategies and replicate their success. Here’s how you can leverage competitor backlink analysis effectively:

  1. Utilise backlink analysis tools: Start by utilising backlink analysis tools such as Ahrefs, Moz, SEMrush, or similar tools that provide comprehensive data on backlinks. These tools allow you to enter your competitors’ domains and generate reports that reveal their backlink profiles. Pay attention to the quality, quantity, and diversity of their backlinks.
  2. Identify high-quality backlinks: Once you have generated the backlink reports, focus on identifying the high-quality backlinks that are contributing to your competitors’ SEO success. Look for links from reputable and authoritative websites in your industry. Pay attention to websites with high domain authority, relevant content, and engaged audiences.
  3. Analyse link building strategies: Analyse the link building strategies your competitors have employed to acquire those high-quality backlinks. Determine whether they are leveraging guest posting, content partnerships, resource link building, influencer collaborations, or other tactics. This analysis can provide insights into the strategies that are most effective in your industry.
  4. Replicate and improve upon backlinks: Once you have identified the backlinks and link building strategies of your competitors, aim to replicate those backlinks for your own website. Reach out to the same websites, offering valuable content or resources that align with their audience’s interests. Highlight the unique value you can provide and explain why their audience would benefit from linking to your content.
  5. Look for additional opportunities: In addition to replicating your competitors’ backlinks, look for other websites and influencers in your industry that might be interested in similar content or partnerships. Expand your outreach efforts and identify unique opportunities to acquire backlinks that your competitors may have missed.

Remember that while competitor backlink analysis is a valuable strategy, it’s important to focus on quality rather than quantity. Aim to acquire backlinks from reputable and relevant websites that will truly benefit your SEO efforts. Additionally, always strive to provide unique value and compelling content when reaching out to potential link sources.

Regularly monitor and update your competitor’s backlink analysis to stay informed about new link building opportunities that arise. Link building is an ongoing process, so it’s crucial to adapt and refine your strategies based on the results you achieve.

By leveraging competitor backlink analysis effectively, you can gain valuable insights, discover link building opportunities, and improve your overall SEO performance.

Technique 10: Content Repurposing and Syndication

Content repurposing and syndication are powerful techniques for reaching a wider audience, maximising the value of your content, and attracting more backlinks. By repurposing your existing content into different formats and syndicating it on various platforms, you can increase its visibility and generate more opportunities for backlinks. Here are some best practices for effectively utilising content repurposing and syndication:

  1. Identify popular and evergreen content: Start by identifying your most popular and evergreen content pieces from your website. These could be blog posts, videos, podcasts, or any other content format that has performed well in terms of engagement, traffic, or conversions. Focus on content that provides valuable information and remains relevant over time.
  2. Repurpose the content into different formats: Once you have identified the content to repurpose, explore different formats to transform it into. For example, you can convert a blog post into an infographic, create a slideshow presentation from a podcast episode, or turn a video into a written article. Adapt the content to suit the format while maintaining its core message and value.
  3. Maintain quality and uniqueness: When repurposing content, ensure that each version maintains its quality and uniqueness. Tailor the content to fit the new format and optimise it for the specific platform you plan to syndicate it on. Add fresh insights, update statistics if necessary, and consider the preferences and expectations of the target audience on each platform.
  4. Syndicate on relevant platforms: Identify platforms where you can syndicate your repurposed content to reach a wider audience. Platforms like Medium, LinkedIn Pulse, industry-specific websites, or guest blogging opportunities are great options for syndication. Choose platforms that align with your target audience and have a good reputation for generating engagement and backlinks.
  5. Optimise for backlinks: When syndicating your content, ensure that you optimise it for backlinks. Include relevant internal and external links within the content to direct readers back to your website and other valuable resources. This can help increase the chances of earning backlinks from those who find your syndicated content valuable and choose to reference or share it.
  6. Follow platform guidelines: Each syndication platform may have its own guidelines and rules. Familiarise yourself with these guidelines to ensure that you comply with their requirements and maximise your content’s visibility. Pay attention to formatting, attribution, and any restrictions on self-promotion or duplicate content.
  7. Monitor and engage: Once your repurposed content is syndicated, monitor its performance and engage with the audience on each platform. Respond to comments, answer questions, and participate in discussions related to your content. Actively engaging with readers can help build relationships, establish thought leadership, and encourage further sharing and backlinking.

Remember, content repurposing and syndication should be strategic and focused on providing value to your target audience. It’s not about duplicating content for the sake of quantity, but rather leveraging different formats and platforms to extend the reach and impact of your valuable content.

Regularly assess the performance of your repurposed and syndicated content, track engagement metrics, and evaluate the backlinks generated. This feedback will help you refine your repurposing and syndication strategies over time and continue to improve your SEO success.

By effectively repurposing and syndicating your content, you can expand your audience reach, increase brand visibility, and attract valuable backlinks from a wider range of sources.


In 2023, successful link building requires a diversified and strategic approach. By experimenting with these top link building techniques, you can enhance your SEO efforts and improve your website’s visibility. Remember to adapt your strategies based on results and stay updated with the evolving SEO landscape. For more information and assistance with your SEO journey, feel free to visit our Exeter SEO services page. Happy link building!

Neil Manchip SEO Consultant