Link building is a vital aspect of search engine optimisation (SEO) that plays a crucial role in improving a website’s search rankings, driving organic traffic, and increasing online visibility. With a vast array of strategies available, it can be overwhelming to determine which ones are truly effective and beneficial. In this blog post, we aim to narrow down the top three link building strategies that have proven to deliver success for various websites. By understanding and implementing these strategies, you can enhance your website’s SEO efforts and achieve remarkable results in the competitive online landscape.

Top Link Building Strategy #1: Content-Based Link Building

In the competitive online landscape, achieving remarkable results can be challenging. However, content-based link building has proven to be an effective strategy in standing out from the competition. By creating valuable, high-quality content that naturally attracts backlinks, you can gain a competitive edge and improve your website’s performance.

One technique within content-based link building is guest posting. This involves writing articles or blog posts for other websites in your industry or niche. By providing informative and well-written content, you can establish yourself as an authority and attract backlinks from the website’s readership. Guest posting not only helps in acquiring backlinks but also increases your brand exposure to a wider audience.

Another technique is the skyscraper technique, which involves identifying popular content in your niche and creating a better version of it. By adding more depth, updated information, or a unique perspective, you can make your content more valuable and compelling. Once you have created the improved piece of content, you can promote it to relevant websites, reaching out to webmasters or editors and asking them to consider linking to your content. This technique not only attracts backlinks but also positions your website as a valuable resource in your industry.

Creating shareable content such as infographics, videos, or visually appealing content can also be an effective content-based link building strategy. Visual content tends to be highly engaging and shareable, increasing the chances of it being linked to by other websites and shared on social media platforms. By creating compelling visual assets, you can encourage others to link back to your website, thereby increasing your online visibility and generating more traffic.

The benefits of content-based link building are significant. Firstly, it enhances brand exposure by reaching a wider audience through guest posting and content promotion. This increased exposure can lead to more website visits, brand recognition, and potential customers. Secondly, content-based link building helps in building relationships within your industry. By collaborating with other website owners, bloggers, and influencers through guest posting or content promotion, you can establish valuable connections that may lead to further opportunities for collaboration or partnerships. Lastly, content-based link building provides long-term SEO value. As your content attracts more backlinks, search engines recognise the authority and relevance of your website, resulting in improved search rankings and increased organic traffic.

In the competitive online landscape, content-based link building offers a strategic advantage. By consistently creating valuable content, implementing guest posting, the skyscraper technique, and creating shareable content, you can enhance your website’s visibility, attract relevant traffic, and achieve remarkable results in terms of search rankings and organic traffic.

Top Link Building Strategy #2: Relationship-Driven Link Building

Relationship-driven link building is a powerful strategy that revolves around building genuine connections and relationships with influencers, industry experts, and relevant websites. This approach recognises the value of human connections and leverages them to acquire high-quality backlinks.

One effective technique within relationship-driven link building is influencer outreach. Influencers are individuals who have a significant following and influence in your industry or niche. By collaborating with influencers, you can tap into their audience and gain exposure for your website. This collaboration can involve various forms, such as co-creating content, featuring your brand or products in their content, or obtaining a backlink in exchange for valuable contributions. Influencer outreach not only helps in acquiring backlinks but also allows you to access new audiences that are interested in your niche, increasing your website’s visibility and driving targeted traffic.

Networking at industry events and conferences is another fruitful approach for relationship-driven link building. Attending relevant events gives you the opportunity to meet industry peers, experts, and potential collaborators face-to-face. By establishing meaningful connections and nurturing relationships with these individuals, you can lay the foundation for natural link building opportunities. Networking provides a platform for sharing knowledge, insights, and ideas, which can lead to collaborative content creation, guest posting opportunities, or mentions on their websites. These connections can result in valuable backlinks and also provide avenues for future partnerships, endorsements, or joint ventures.

Engaging in online communities and forums related to your industry is another effective way to build relationships and attract backlinks. Actively participating in discussions, sharing valuable insights, and helping others with their queries or challenges can establish you as a credible and authoritative voice in your field. As you contribute meaningfully, other community members may naturally link to your website as a reference or resource. Additionally, engaging in discussions allows you to connect with like-minded individuals, industry professionals, and potential link-building prospects.

Relationship-driven link building offers several benefits. Firstly, it helps in establishing trust and authority within your industry. When influential figures or reputable websites link to your content, it signals to search engines and users that your website is trustworthy and credible. This can positively impact your search rankings and improve your website’s visibility. Secondly, relationship-driven link building provides access to new audiences. When influencers or industry experts endorse your website or share your content with their followers, it exposes your brand to a wider audience that may have been previously unaware of your existence. This increased exposure can lead to more website visits, engagement, and potential customers. Lastly, relationship-driven link building has the potential for long-term partnerships. By nurturing relationships with industry peers, influencers, and website owners, you may discover opportunities for ongoing collaborations, joint ventures, or mutually beneficial partnerships that extend beyond just acquiring backlinks.

In the competitive online landscape, relationship-driven link building is a valuable strategy to establish connections, gain trust and authority, access new audiences, and foster long-term partnerships. By implementing techniques such as influencer outreach, networking at events, and engaging in online communities, you can create a robust network of link-building opportunities that will contribute to your website’s success.

Top Link Building Strategy #3: Technical Link Building

Technical link building is a strategic approach that capitalises on existing online resources and website structures to acquire valuable backlinks. This strategy focuses on identifying opportunities within the technical aspects of websites, allowing you to secure links efficiently and effectively.

One effective technique within technical link building is broken link building. This method involves finding broken links on relevant websites within your industry or niche. Broken links occur when a webpage that used to exist no longer does, resulting in a dead-end for users. By identifying these broken links, you can create replacement content on your website that serves as a suitable alternative. Once you’ve developed the replacement content, you can reach out to the website owner or webmaster, informing them about the broken link and suggesting your content as a replacement. This technique benefits both parties involved since the website owner can fix their broken link, and you gain a valuable backlink to your content.

Resource link building is another technique within technical link building. It involves finding resource pages or directories that curate relevant and valuable information within your niche. These resource pages often include lists of recommended websites, tools, or helpful content. By identifying these resource pages, you can reach out to the website owner or curator and request to be included as a resource with a link to your website. This technique allows you to tap into existing curated lists, providing exposure to a targeted audience and acquiring valuable backlinks from reputable sources within your industry.

Monitoring the web for unlinked brand mentions is another effective technique in technical link building. Brand mentions occur when your brand, website, or content is mentioned by others on their websites or in articles without including a link back to your website. By actively monitoring these mentions using tools or manual searches, you can identify instances where your brand is mentioned but not linked. You can then reach out to the website owner or author, thanking them for mentioning your brand and politely requesting a backlink to your website. This technique allows you to maximise the potential of existing brand mentions and convert them into valuable backlinks, enhancing your website’s visibility and authority.

Technical link building offers several benefits. Firstly, it allows for increased efficiency in acquiring backlinks since you are leveraging existing resources and structures. Rather than starting from scratch, you are capitalising on broken links, curated resource pages, and unlinked brand mentions that already exist. This can save time and effort compared to other link building strategies. Secondly, technical link building provides low-cost opportunities for acquiring backlinks. Since you are leveraging existing resources, the cost associated with creating new content or conducting extensive outreach is reduced. This makes technical link building an attractive option for websites with limited resources or budgets. Lastly, technical link building can yield quick wins. By identifying broken links, offering replacement content, and requesting backlinks for unlinked brand mentions, you can swiftly secure valuable backlinks that can positively impact your website’s search rankings and visibility.

In the competitive online landscape, technical link building presents a strategic opportunity to acquire backlinks efficiently, at a low cost, and with the potential for quick wins. By implementing techniques such as broken link building, resource link building, and monitoring unlinked brand mentions, you can enhance your website’s link profile, increase its authority, and improve its search rankings.

Choosing the Right Link Building Strategies for Your Website

Selecting the appropriate link building strategies for your website is crucial for achieving success in your SEO efforts. It requires careful consideration of your specific goals, available resources, and target audience. By evaluating these factors, you can determine the strategies that are most suitable for your website’s unique needs.

A crucial first step in choosing the right link building strategies is to assess your current backlink profile. Analyse the quality, quantity, and diversity of your existing backlinks. Identify any areas that need improvement, such as low-quality or irrelevant links, and areas where you may be lacking in terms of specific types of backlinks. This evaluation will help you understand the gaps in your link profile and guide you towards strategies that can fill those gaps effectively.

Next, consider your content creation capabilities and available resources. Content-based link building strategies, such as guest posting or creating shareable content, require consistent production of valuable and engaging content. Assess whether you have the resources, expertise, and capacity to create high-quality content regularly. If you have a strong content creation team and the ability to produce compelling content, these strategies may be well-suited for your website. On the other hand, if content creation is a challenge, you may need to explore alternative strategies that align better with your capabilities.

Furthermore, it is essential to analyse your competitors’ link building efforts. Study the backlink profiles of your competitors and identify the strategies they are using successfully. This analysis can provide valuable insights into the opportunities you may be missing out on or the strategies that align well with your industry. By understanding what works for your competitors, you can adapt and tailor those strategies to fit your own website’s goals and target audience.

When evaluating link building strategies, keep in mind that there is no one-size-fits-all approach. Every website is unique, and what works for one may not work for another. Consider your industry, target audience, and specific goals. For example, if you operate in a highly competitive industry, more aggressive and creative strategies may be necessary to stand out. On the other hand, if your target audience is niche-specific, you may need to focus on building relationships with industry influencers or leveraging technical link building opportunities.

Ultimately, the right combination of link building strategies will depend on your website’s specific circumstances and goals. It may involve a mix of content-based, relationship-driven, and technical link building techniques, or a tailored approach that best suits your needs. Regularly monitor and evaluate the effectiveness of your chosen strategies and be willing to adapt and refine your approach based on the results you achieve.

By carefully assessing your current backlink profile, considering your content creation capabilities and available resources, and analysing your competitors’ efforts, you can make informed decisions when choosing the right link building strategies for your website. This strategic approach will maximise the impact of your link building campaigns, improve your search rankings, drive organic traffic, and increase your online visibility.


In this blog post, we have delved into the top three link building strategies: content-based, relationship-driven, and technical link building. These strategies have demonstrated their effectiveness in boosting search rankings, generating organic traffic, and enhancing online visibility. By incorporating these strategies into your own link building efforts, you can achieve remarkable results for your website. Remember the power of creating valuable content, building meaningful relationships, and leveraging technical opportunities. Don’t hesitate to implement these strategies and witness the positive impact on your website’s performance. To further optimise your SEO journey, we invite you to explore Hampshire SEO services. Their expertise and guidance can provide valuable insights and help you unlock the full potential of your website in the ever-evolving digital landscape. Get started today and propel your online presence to new heights.

Neil Manchip SEO Consultant