In the dynamic landscape of search engine optimisation (SEO), link building has emerged as a critical strategy for improving website visibility and organic rankings. Within the realm of link building, one approach stands out for its effectiveness and long-term value: editorial link building. This blog post aims to delve into the concept of editorial link building services, elucidating their significance, benefits, and best practices.

What is Editorial Link Building?

To comprehend the essence of editorial link building, it is crucial to understand its fundamental definition. Unlike other link building techniques that rely on self-placed or low-quality links, editorial link building emphasises the acquisition of natural and authoritative backlinks from high-quality publications. These links are earned based on the merit and relevance of the content, making them invaluable for search engines in determining website credibility.

Benefits of Editorial Link Building Services:

  1. High-Quality and Authoritative Backlinks: Editorial link building services focus on securing backlinks from trustworthy sources, boosting website credibility and authority in the eyes of search engines.
  2. Enhanced Brand Exposure and Reputation: By securing placements in reputable publications, editorial links introduce your brand to wider audiences, establishing credibility and fostering trust.
  3. Improved Organic Search Rankings: Editorial links signal to search engines that your website is a reliable source of information, leading to improved visibility and higher organic rankings.
  4. Increased Referral Traffic: Editorial links drive targeted traffic to your website, as readers of authoritative publications are more likely to click on links that provide valuable information.
  5. Long-Term Sustainability and Value: Unlike manipulative link building techniques, editorial link building focuses on building genuine relationships and acquiring high-quality links that stand the test of time.

How Editorial Link Building Services Work:

  1. Research and Identification of Target Publications: A reputable service provider conducts thorough research to identify relevant publications that align with your niche or industry.
  2. Building Relationships with Editors and Publishers: Service providers establish genuine connections with editors and publishers, fostering trust and facilitating future collaborations.
  3. Content Creation and Optimisation for Editorial Placements: Compelling and valuable content is created, tailored to the target publications and their readership, ensuring a higher likelihood of link placement.
  4. Outreach and Pitch Strategies: Customised outreach and pitch strategies are employed to secure editorial links, highlighting the unique value your content brings to the publication’s readers.
  5. Monitoring and Reporting: A comprehensive monitoring system is implemented to track link placements and provide detailed reports on the progress of the campaign.

Choosing the Right Editorial Link Building Service:

  1. Experience and Expertise: Evaluate the service provider’s experience and expertise in editorial link building, ensuring they have a proven track record of successful campaigns.
  2. Success Stories and Case Studies: Look for case studies and success stories from previous clients to gauge the effectiveness of their services and the impact on organic rankings.
  3. Transparency and Communication: Opt for a service provider that maintains open lines of communication and provides transparent reporting throughout the link building process.
  4. Pricing and Packages: Consider the pricing and packages offered by different service providers, ensuring they align with your budget and campaign objectives.

Case Studies or Examples:

Illustrate the effectiveness of editorial link building services through compelling case studies or examples. Showcase successful campaigns, emphasising the impact of editorial links on organic rankings and website visibility.

DIY vs. Hiring Editorial Link Building Services:

Examine the pros and cons of DIY link building versus outsourcing to professional service providers. Highlight the challenges and limitations of DIY editorial link building, underscoring the benefits of entrusting experts with this crucial task.

Best Practices for Editorial Link Building:

  1. Creating High-Quality Content: Invest in creating linkable assets that provide genuine value and resonate with the target audience and publications.
  2. Building Genuine Relationships: Prioritise relationship-building with publishers and editors, fostering long-term collaborations and increasing the likelihood of securing editorial links.
  3. Ethical and White-Hat SEO Practices: Emphasise the importance of following ethical and white-hat SEO practices to maintain a reputable online presence.
  4. Tracking and Analysing: Implement robust tracking and analytics tools to measure the impact of editorial links on organic rankings and overall campaign performance.
  5. Staying Updated: Stay abreast of industry trends and algorithm changes to adapt link building strategies accordingly and ensure long-term success.


Editorial link building services have emerged as a powerful tool in the arsenal of SEO professionals and digital marketers. Their ability to secure high-quality backlinks, enhance brand exposure, and improve organic search rankings makes them indispensable in the pursuit of online success. By exploring professional editorial link building services, you can unlock sustainable results that propel your website to new heights of visibility and authority in the digital realm.

Remember, in your blog post, provide insightful information, incorporate relevant examples, and conduct thorough research to deliver a comprehensive and valuable article.

Neil Manchip SEO Consultant