Link building remains a critical factor in determining a website’s visibility and authority. By acquiring high-quality backlinks from reputable sources, websites can significantly enhance their search engine rankings and attract valuable organic traffic. However, the process of link building can be time-consuming and resource-intensive, leading many SEO professionals and website owners to seek efficient solutions.

Enter automated link building software. These powerful tools aim to streamline and expedite the link building process, offering a range of functionalities that automate various aspects of acquiring backlinks. In this blog post, we’ll delve into the world of automated link building software, focusing on three popular tools: GSA Search Engine Ranker, Ranker X, and Money Robot.

Before diving into the specifics of these tools, let’s first understand the significance of link building in SEO. In its essence, link building involves acquiring external links from other websites, signaling to search engines the popularity and credibility of the linked website. These links act as votes of confidence, indicating that other online entities recognise the value and relevance of the linked content. Consequently, search engines consider such websites more authoritative and are more likely to display them prominently in search results.

Recognising the need for efficient and scalable link building solutions, software developers have created automated tools specifically designed for this purpose. These tools aim to simplify the link building process by automating tasks such as link submission, directory listing, and social bookmarking, among others. By leveraging these tools, SEO professionals and website owners can save time and effort while potentially increasing their website’s visibility and search engine rankings.

In this blog post, we’ll focus on three prominent automated link building software tools: GSA Search Engine Ranker, Ranker X, and Money Robot. By exploring the features, advantages, and limitations of each tool, we aim to provide valuable insights that can assist in making informed decisions about their implementation.

Without further ado, let’s dive into the world of automated link building software and discover the unique offerings of GSA Search Engine Ranker, Ranker X, and Money Robot.

GSA Search Engine Ranker

GSA Search Engine Ranker is a popular automated link building software that has gained traction among SEO professionals and website owners. It offers a comprehensive set of features designed to automate the link building process and improve search engine rankings. Let’s explore its key features and functionalities.

Overview and Features: GSA Search Engine Ranker is a powerful tool that automates the process of creating backlinks to websites. It achieves this by submitting links to various platforms, including article directories, web 2.0 sites, social bookmarking sites, forums, and more. The software provides an extensive list of target platforms, giving users a wide range of options to diversify their link profiles.

Automation of Link Building: One of the key advantages of GSA Search Engine Ranker is its ability to automate the entire link building process. Users can define their target websites and keywords, and the software automatically searches for relevant platforms to submit links. It handles tasks such as account creation, email verification, content generation, and link submission, saving significant time and effort.

Link Building Strategies: GSA Search Engine Ranker supports various link building strategies to accommodate different SEO goals. Users can choose from options like contextual link building, social bookmarking, guest posting, and forum link building. The software also allows customisation of anchor text, link attributes, and submission intervals, enabling users to fine-tune their link building campaigns.

Benefits and Drawbacks: GSA Search Engine Ranker offers several benefits, including efficient automation, broad platform support, and customisable link building strategies. It can be a valuable tool for those seeking to scale their link building efforts. However, it’s essential to be aware of the potential drawbacks. The software generates a large number of links, which can be low in quality and relevance. This can pose a risk of attracting penalties from search engines if not used judiciously. Additionally, the generated links may not always result in significant improvements in search engine rankings, as search algorithms continually evolve.

Case Studies and Effectiveness: Numerous case studies and examples exist showcasing the effectiveness of GSA Search Engine Ranker in improving search engine rankings and driving traffic. These studies often highlight the success achieved by combining the tool with other SEO strategies and maintaining a balanced link profile. However, it’s crucial to interpret these case studies with caution and consider the specific circumstances and goals of each website.

GSA Search Engine Ranker is a powerful automated link building software that can streamline the process of acquiring backlinks. It offers an array of features and customisation options to cater to different link building strategies. However, it’s important to exercise caution, adhere to search engine guidelines, and maintain a balanced link profile when using such tools.

Ranker X

RankerX is a comprehensive automated link building software that has gained popularity among SEO professionals due to its robust features and customisation options. Let’s explore the key features and functionalities that make RankerX a notable tool in the realm of automated link building.

Introduction and Key Features:
RankerX is a powerful software tool designed to simplify and streamline the process of link building. It offers a user-friendly interface and an extensive range of features to cater to diverse SEO needs. Key features of RankerX include automated account creation, content generation, link submission, and advanced scheduling capabilities. The tool also provides a vast database of target platforms, allowing users to diversify their link profiles effectively.

Streamlining the Link Building Process:
One of the primary strengths of RankerX is its ability to automate various aspects of link building. The software automates tasks such as account creation, email verification, and content generation, significantly reducing manual effort and time investment. By streamlining these processes, RankerX empowers users to focus on strategic aspects of their SEO campaigns.

Advanced Features and Customisation Options:
RankerX offers advanced features and customisation options to tailor link building strategies to specific requirements. Users can create highly targeted campaigns by customising anchor text, link attributes, and submission intervals. The software also supports tiered link building, allowing users to create multi-tiered link structures to enhance the authority and relevance of their backlinks.

Comparison with Other Tools:
When comparing RankerX with other automated link building tools, it stands out due to its comprehensive feature set and user-friendly interface. The advanced customisation options and scheduling capabilities provide users with a high level of control over their link building campaigns. However, it’s essential to evaluate individual requirements and consider factors such as budget, technical expertise, and desired link building strategies to determine the most suitable tool for specific needs.

Success Stories and Testimonials:
RankerX has garnered positive feedback from many users who have achieved success in their link building endeavors. Success stories often highlight the tool’s effectiveness in improving search engine rankings, driving organic traffic, and enhancing online visibility. Users have reported significant improvements in their website’s authority and rankings by employing RankerX alongside other SEO strategies.

RankerX offers a robust set of features and customisation options that empower users to streamline their link building campaigns. The tool’s automation capabilities, coupled with its advanced features and user-friendly interface, make it a popular choice among SEO professionals. It’s important to leverage RankerX judiciously, aligning it with best practices and adhering to search engine guidelines to achieve optimal results.

Money Robot

Money Robot is an automated link building software that utilises artificial intelligence (AI) to streamline the process of acquiring backlinks. With its array of functionalities and link building strategies, Money Robot has gained attention among SEO professionals seeking to enhance their search engine rankings and online presence. Let’s explore the key features and aspects of Money Robot.

Overview and Functionalities: Money Robot is a comprehensive link building software that offers a range of functionalities to automate the process of acquiring backlinks. It provides users with a diverse set of tools, including link submission, article creation, blog comment posting, social bookmarking, and more. With an extensive database of target platforms, Money Robot allows users to select and customise their link building strategies based on their specific SEO goals.

Automation through Artificial Intelligence: One of the distinguishing features of Money Robot is its utilisation of artificial intelligence to automate the link building process. The software utilises AI algorithms to analyse websites, identify potential link sources, and create relevant content. This automation significantly reduces manual effort and allows users to scale their link building efforts efficiently.

Link Building Techniques and Strategies: Money Robot supports various link building techniques and strategies to cater to different SEO requirements. Users can choose from options such as contextual link building, directory submission, blog commenting, and social bookmarking. The software provides customisation options for anchor text, link attributes, and submission intervals, allowing users to fine-tune their link building campaigns.

User Interface and Ease of Use: Money Robot offers a user-friendly interface that simplifies the link building process. The software provides clear navigation and intuitive controls, making it accessible for users with varying levels of technical expertise. However, due to the extensive range of features and customisation options, some users may require a learning curve to fully utilise the software’s capabilities effectively.

Real-world Examples of Effectiveness: Money Robot has garnered positive feedback from users who have witnessed improvements in their search engine rankings and organic traffic. Real-world examples often highlight the software’s effectiveness in automating the link building process, saving time and effort, and delivering tangible results. It’s worth noting that success with Money Robot, as with any link building tool, depends on the implementation of best practices, adherence to search engine guidelines, and the overall SEO strategy employed.

Money Robot is an automated link building software that harnesses artificial intelligence to simplify and expedite the process of acquiring backlinks. With its wide range of functionalities, customisation options, and AI-driven automation, Money Robot provides users with the tools to enhance their search engine rankings and online visibility. Proper implementation and strategic alignment are crucial to maximise the effectiveness of Money Robot in achieving SEO goals.

Pros and Cons of Automated Link Building Software

Automated link building software can offer several advantages in terms of efficiency and scalability. However, it’s important to be aware of the potential drawbacks and limitations. Let’s explore the pros and cons of using automated link building software to aid your SEO efforts.


  1. Time and Effort Savings: Automated link building software significantly reduces the time and manual effort required to acquire backlinks. It automates various tasks such as account creation, email verification, content generation, and link submission, allowing users to focus on other critical aspects of their SEO campaigns.
  2. Scalability: These tools can handle large volumes of link building tasks simultaneously, enabling users to scale their efforts. They can target numerous websites, directories, forums, and social bookmarking platforms, diversifying the link profile and potentially enhancing the website’s authority.
  3. Streamlined Processes: Automated link building software provides a streamlined approach to link building. It simplifies complex tasks, such as finding target websites, generating content, and scheduling submissions, making the process more efficient and organised.
  4. Customisation and Control: Many automated tools offer customisation options, allowing users to tailor their link building strategies to meet their specific goals. Users can customise anchor text, link attributes, submission intervals, and target platforms, providing a level of control over the link building process.

Drawbacks and Limitations:

  1. Quality vs. Quantity: Automated link building software tends to generate a large volume of backlinks. However, the quality and relevance of these links may vary. Search engines increasingly prioritise high-quality, natural links, and excessive reliance on automated tools can lead to a disproportionate number of low-quality or spammy links, potentially resulting in penalties or loss of rankings.
  2. Lack of Personalisation: Automated tools may lack the ability to personalise outreach and engagement with other websites. Building relationships and earning natural, high-quality links often require a personalised approach, which automated software may struggle to replicate.
  3. Risk of Penalties: Engaging in aggressive or manipulative link building practices through automated tools can violate search engine guidelines. Search engines, such as Google, are becoming more adept at identifying unnatural link patterns and may penalise websites that employ such tactics. It’s important to use automated link building software responsibly and in compliance with search engine guidelines.

Recommendations for Effective Use:

  1. Supplement with Manual Efforts: While automated link building software can save time and effort, it should not replace manual link building efforts. Supplementing automated tools with personalised outreach, guest blogging, and relationship building can help create a more diverse and natural link profile.
  2. Focus on Quality over Quantity: Emphasise the acquisition of high-quality backlinks from reputable and relevant sources. Prioritise links that provide genuine value to users and are in line with search engine guidelines.
  3. Regular Monitoring and Adjustments: Continuously monitor the performance and impact of the automated link building software. Regularly evaluate the quality and relevance of the generated backlinks and adjust strategies as necessary.
  4. Diversify Link Building Strategies: Automated tools can be just one component of a comprehensive link building strategy. Diversify your approach by incorporating other tactics such as content marketing, guest blogging, influencer outreach, and participation in relevant online communities.

In conclusion, automated link building software offers time-saving benefits and scalability in acquiring backlinks. However, it’s crucial to be mindful of potential drawbacks and limitations, such as the risk of penalties and the importance of quality over quantity. By using automated link building software as part of a well-rounded and carefully executed SEO strategy, and by supplementing it with manual efforts, you can maximise its benefits while minimising potential risks.

Automated Link Building Software is Absolutely Blackhat SEO.

Automated link building tools, such as GSA Search Engine Ranker, RankerX, and Money Robot, are often associated with black hat SEO practices and are generally not advised for beginners. Here’s an explanation of why these tools fall into the black hat category and why they may not be suitable for newcomers to the SEO field.

  1. Violation of Search Engine Guidelines: Automated link building tools can generate a large volume of low-quality or spammy backlinks, which goes against the quality guidelines set by search engines like Google. These tools often prioritise quantity over quality, which can lead to penalties or loss of search engine rankings. Search engines continually update their algorithms to detect and penalise manipulative link building tactics, making it risky to rely solely on automated tools.
  2. Unnatural Link Patterns: Search engines place a strong emphasis on natural and organic link building. Automated tools, by their nature, create an unnatural link pattern that may raise suspicion and trigger search engine penalties. These tools often submit links to numerous platforms within a short timeframe, potentially resulting in an influx of low-quality or irrelevant backlinks.
  3. Lack of Personalisation and Relationship Building: Automated link building tools lack the personalisation and relationship-building aspects of manual link acquisition. Genuine link building often involves outreach, relationship building, and offering value to other websites. Automated tools may struggle to replicate these elements, leading to a higher likelihood of acquiring low-quality or irrelevant backlinks.
  4. Limited Control over Link Quality: While automated tools offer customisation options, they often prioritise quantity and may not have robust quality control mechanisms. This can result in a link profile that lacks relevancy, authority, and natural diversity, which can ultimately harm SEO efforts.
  5. Learning Curve and Technical Expertise: Automated link building tools typically have a steep learning curve and require a certain level of technical expertise to set up and operate effectively. Beginners may find it challenging to navigate the complex settings and customisation options, increasing the risk of improper usage and suboptimal results.

For these reasons, it is generally advised for beginners to avoid relying solely on automated link building tools. Instead, they should focus on learning and implementing white hat SEO strategies that prioritise quality, relevance, and a natural link acquisition process. This includes techniques such as creating valuable content, engaging in manual outreach, building relationships with reputable websites, and earning backlinks organically.

By following white hat SEO practices, beginners can establish a solid foundation for their SEO efforts, build a sustainable online presence, and mitigate the risks associated with black hat tactics and automated link building tools.


In this blog post, we explored three popular automated link building tools: GSA Search Engine Ranker, RankerX, and Money Robot. We discussed their features, functionalities, and the potential effectiveness of these tools in streamlining the link building process. However, it is important to approach automated link building software with caution, especially for beginners in the field of SEO.

Automated link building tools offer advantages such as time and effort savings, scalability, and streamlined processes. They can help users automate tasks, diversify their link profiles, and achieve efficiency in their SEO campaigns. However, relying solely on automated tools can present drawbacks and limitations. These include potential violations of search engine guidelines, the risk of acquiring low-quality or irrelevant backlinks, and a lack of personalisation and relationship building.

Therefore, it is recommended for beginners to focus on white hat SEO practices that prioritise quality, relevance, and natural link acquisition. Building relationships, creating valuable content, and engaging in manual outreach are essential components of a sustainable and effective link building strategy.

As the SEO landscape continues to evolve, the future of automated link building remains uncertain. Search engines are becoming increasingly sophisticated in detecting manipulative tactics and rewarding websites that employ genuine and organic link building techniques. It is likely that search engines will continue to prioritise high-quality, natural backlinks over automated and spammy link building methods.

In conclusion, while automated link building tools can offer convenience and efficiency, beginners should approach them with caution. Understanding the potential risks and limitations of automated tools, and supplementing them with manual efforts, is key to building a strong and sustainable online presence. By prioritising quality, relevance, and organic link acquisition, SEO practitioners can adapt to the evolving landscape and navigate the future of link building effectively.

Neil Manchip SEO Consultant